As we mentioned last week, two of our team members are attending the International Builders Show and after the first day, our team is saying 2010 is the Year of The Green Goddess. Who is a Green Goddess? She’s the woman who makes the buying decisions.

Here is their biggest takeaway from day one of the conference.

Women make 80% of the buying decisions on new home purchases or remodeling. Because of that, a woman’s perspective on what is and isn’t a green product is becoming increasingly important.

Our team in Las Vegas says they are learning what technologies these Green Goddess buyers are interested in and what technologies they want in their homes.